![]() Rensis Likert from the University of Michigan with an initial purpose to measure attitudes in the social science research (see Likert, 1932). The Likert system of questionnaire was developed by the social psychologist Dr. In this blog, we will discuss how the Likert-type scale, as one of the effective methods of quantifying participants’ opinions, can be used in the evaluation research, and it may give you a general guide for how to maximum benefits from subjective information drawing on this technique. Likert system of questionnaire design is a recoginised technique to quantify the attitudes of survey respondents. Moreover, most organizations require quantitative data for reports or reviews (Socialcops, 2016).Īs a result, researchers are seeking ways to quantify what they have collected. This is because quantitative data is usually easier to measure and analyse with a wide variety of analytical techniques. Most current researchers and social scientists, however, prefer quantitative data. The original attitude is normally qualitative, since participants are not able to unconsciously use numbers to describe the extent to which, for example, they like or dislike something. In the evaluation research, change in the attitudes of participants is an important type of outcome.
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